Starting Point
The starting point for the Global Hunting Destinations website was a blank slate, as they did not have an existing online presence. Our team began by gathering key information from Lily and Clay Pope, including their vision for the website and examples of websites they admired, which helped guide the design and structure of their new site.
Pain Points
-Lack of an Existing Website: They didn’t have an online presence, making it difficult to showcase their services, reach new clients, and streamline bookings.
-Large Volume of Content: With over 25 pages of content to organize, ensuring a clear, navigable structure that wouldn’t overwhelm users was a significant challenge.
-Complex Form System Needs: The need for an efficient, custom form system to gather detailed client preferences for specific hunting destinations across multiple continents added complexity to the design.
-Visual and Functional Balance: Ensuring the website was both visually appealing to highlight international hunts while being functional and easy to navigate for prospective clients.
Desired Outcome
The desired outcome for Global Hunting Destinations was to create a professional, visually striking website that effectively showcased their international hunting tours across all continents, with a focus on featured hunts. They needed a user-friendly platform that not only highlighted their services but also made it easy for prospective clients to express interest in specific hunts through a customized form system. Ultimately, the goal was to improve client engagement, facilitate bookings, and establish a strong online presence that represented their global offerings and featured hunts.
