Starting Point
The starting point of this project was a consultation with Mason to understand his vision, business goals, and the unique qualities that set M&P Construction apart. Since there was no existing website, we began from scratch, gathering high-quality photos of his work, mapping out the key services and project stages to highlight, and crafting a design strategy that would reflect the sophistication and craftsmanship of his high-end construction company.
Pain Points
-No Website: M&P Construction lacked an online presence, making it difficult for potential clients to discover his services or view his portfolio.
-Limited Communication Channels: Without a website, there was no centralized platform for inquiries, quotes, or showcasing different types of projects, which limited client interaction.
-Inability to Showcase High-End Work: Mason’s exceptional craftsmanship wasn’t being effectively displayed to attract new clients and demonstrate his capabilities.
-Lack of Service Clarity: Potential clients couldn’t easily understand the various stages of work Mason offers or the breadth of services, making it harder to convert leads into projects.
-Missed Opportunities: The absence of an online platform resulted in missed opportunities to stand out in a competitive market and reach a wider audience.
Desired Outcome
The desired outcome was to create a sleek, modern website that emphasized visual appeal, using large, high-quality images to showcase Mason’s exceptional craftsmanship. The site needed to be clean and intuitive, with features that effectively supported and highlighted his services and project stages, leaving a strong impression on potential clients.