Starting Point
At the start, Make Liberty Win had a single, simple website that didn’t effectively communicate their nationwide efforts or the impact of their work. Without state-specific websites, they struggled to target and engage audiences in particular regions, especially since they needed a platform that adhered to local laws and regulations. This limitation prevented them from effectively reaching out to potential supporters and working within specific states.
Pain Points
– Lack of Localized Websites: Without state-specific websites, Make Liberty Win couldn’t effectively target and engage regional audiences or comply with local laws, limiting their outreach.
– Limited Communication of Efforts: The original website didn’t fully explain their nationwide mission or showcase the full scope of their work, leaving visitors with limited information.
– Difficulty in Engagement: Without tailored pages for different states, visitors couldn’t easily connect with local representatives or understand how they could get involved at the regional level.
– Complex Compliance Needs: Creating a single site that adhered to state-specific legal requirements while maintaining a consistent brand and experience across all regions was a challenging task.
– Inefficient Information Collection: The existing website didn’t provide efficient ways to capture specific details from visitors, hindering the organization’s ability to direct inquiries to the right team members or gather the necessary data for targeted outreach.
Desired Outcome
Make Liberty Win wanted a robust, multi-tier website that not only showcased their national efforts but also allowed for state-specific pages to ensure compliance with local laws and effectively engage regional audiences. They aimed to create a platform where visitors could easily learn about their candidates, their work, and how to get involved in their local areas. Additionally, they wanted a system that would efficiently gather visitor information through tailored forms and route it to the appropriate team members for further action, ultimately driving more engagement, support, and donations across the country.
