Gila & Apache Outfitters Case Study


Gila & Apache Outfitters, a renowned hunting outfitter based in New Mexico, has long been a trusted outfitter for all outdoor enthusiasts. However, despite their esteemed reputation in the hunting community, the company faced a significant challenge with their outdated website. Over the years, the website had become stagnant and obsolete, lacking the functionality and visual appeal necessary to effectively showcase their services.

The website manager, who had worked with the company for years, had grown complacent and resistant to updating the site, leaving Gila & Apache Outfitters at risk of falling behind their competitors in the online sphere.

Client's Needs:

Recognizing the critical role that a modern, user-friendly website plays in attracting and retaining customers in today's digital landscape. Michael, the owner of Gila & Apache Outfitters, sought a solution to revitalize their online presence. With their current website manager unwilling to adapt to changing trends and technologies, Michael turned to Shepherd Outdoor for assistance. He needed a partner who could not only create a new website that captured the essence of their hunting experiences but also do so efficiently and with minimal disruption to their operations.

Solution Provided by Shepherd Outdoor:

Shepherd Outdoor, understanding the urgency of Gila & Apache Outfitters' situation, quickly formulated a plan to address their needs. Leveraging their expertise in web development and design, Shepherd Outdoor proposed a comprehensive website overhaul that would breathe new life into the company's online platform. They assured Michael of a streamlined process that would require minimal effort on his part, allowing him to focus on running the business while Shepherd Outdoor took care of the technical aspects of the project.

"Success comes when people act together; failure tends to happen alone."

Deepak Chopra


Shepherd Outdoor began by conducting a thorough assessment of Gila & Apache Outfitters' existing website and identifying its shortcomings. Collaborating closely with Michael and his team, they outlined the key features and functionalities required to create a modern, engaging website that accurately represented the company's brand and offerings. Armed with this information, Shepherd Outdoor set to work, designing and developing a new website from the ground up. They incorporated dynamic visuals, intuitive navigation, and responsive design elements to ensure an optimal user experience across all devices.


Within just a month and a half, Shepherd Outdoor successfully launched the new website for Gila & Apache Outfitters. Michael thrilled with the results, praising the website's fresh look and enhanced functionality. The new site showcased Gila & Apache Outfitters' hunting experiences and equipment in a compelling manner, making it easier than ever for customers to learn about their offerings and book their next hunting adventure. With Shepherd Outdoor's expertise and efficient execution, Gila & Apache Outfitters was able to elevate its online presence and stay competitive in the fiercely competitive hunting outfitter market.


The partnership between Gila & Apache Outfitters and Shepherd Outdoor exemplifies the transformative impact of a well-executed website redesign. By recognizing the importance of staying ahead of technological advancements and partnering with a proactive agency like Shepherd Outdoor, businesses can ensure that their online presence remains relevant and engaging to customers. In today's digital age, a modern, user-friendly website is essential for attracting and retaining customers, and Gila & Apache Outfitters is well-positioned for continued success thanks to their collaboration with Shepherd Outdoor.

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