Door Jak


Door Jak, founded by Jim Echternacht, revolutionizes the construction industry with its innovative solution for handling heavy doors. Drawing from his experience in the trades, Jim identified the challenges of rehanging heavy doors on construction sites and embarked on a journey to create a game-changing product. After five years of rigorous prototype development and engineering, Door Jak introduced its flagship product, the Door Jak 100, tailored for heavy, oversized doors commonly found in construction projects. Proudly manufactured in the USA, Door Jak embodies Jim's commitment to craftsmanship and innovation.

Client's Needs:

Door Jak faced several challenges with its marketing approach:

  • Reliance on outdated methods like physical mailers consumed significant time and resources.
  • Sending out mailers was labor-intensive and inefficient, diverting attention from core business activities.
  • Recognizing the need to modernize their marketing strategy, Door Jak sought to establish a strong online presence and attract a wider audience.

"The only way to make sense out of change is to pludge into it, move with it, and join the dance."

Alan Watts

Solution Provided by Shepherd Outdoor:

To address these challenges, we developed a comprehensive solution for Door Jak:

  • We designed and developed a modern, user-friendly website optimized for lead generation and showcasing the features of the Door Jak products.
  • Our team integrated digital advertising solutions to drive targeted traffic to the website, maximizing the effectiveness of Door Jak's marketing efforts.
  • We managed the entire digital advertising campaign, from ad creation to performance monitoring and optimization, to ensure maximum ROI.
  • By leveraging online platforms, we provided Door Jak with a cost-effective and efficient marketing solution that minimized manual labor and maximized results.


Our team, based in DuBois, PA, meticulously crafted the new website and implemented the digital advertising strategy. The implementation process included:

  • Collaborating closely with the Door Jak team to understand their goals, target audience, and product specifications.
  • Designing and developing a user-friendly website that effectively showcased the Door Jak products and encouraged visitor engagement.
  • Setting up and managing digital advertising campaigns across various platforms, such as Google Ads and social media, to drive targeted traffic to the website.
  • Regularly monitoring campaign performance, analyzing data, and optimizing strategies to maximize ROI and achieve the desired results.


The implementation of our solution yielded significant results for Door Jak:

  • The new website and digital advertising campaigns generated a substantial increase in leads and inquiries, surpassing the effectiveness of physical mailers.
  • By automating and streamlining their marketing efforts, Door Jak saved valuable time and resources that could be redirected to core business activities.
  • The owners were freed from the tedious task of creating, sealing, and mailing physical mailers, allowing them to focus on responding to inquiries and closing sales.
  • With a modernized marketing approach and a strong online presence, Door Jak experienced a significant boost in sales and brand visibility, positioning them for continued success in the construction industry.

Through our partnership with Door Jak, we successfully transformed their marketing strategy, enabling them to reach a wider audience, generate more leads, and achieve their business objectives with efficiency and effectiveness.

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