Gun Space

Detroit, MI

Gun Space Owner ,Michael Paige, set out with the goal of combating censorship of the firearms industry. Taking matters in his own hands, he built Gun Space from the ground up. However, just building it wasn't enough, because he then faced more issues of getting the word out to all parts of the firearms industry. From consumers to creators Michael wanted them all to find a home on Gun Space.

"Build something 100 people love, not something 1 million people kind of like"

Brian Chesky

With a unique problem we sat down with Michael to see where he wanted us to focus on helping his dream. After a few meetings it was decided that Shepherd would focus on going after big players in the firearms industry and content creators, with the goal to bring in more value to the platform. In order to accomplish this we set up an automated lead generation system in Linked In. This allowed Michael to speak candidly with dozens of owners, creators and big players in the industry.

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